What Technologies Used by Hotels and Hotels Chain
Posted By Tuhin Chakraborty, 01 Aug 2023.
- Instay app
- Smartphones features
- Contactless services
- guest satisfaction
Hospitality technology refers to advances that help businesses function more effectively, enhance working conditions for employees, and enable customers to customize their hotel experiences. The most essential motivation for hospitality firms to implement new technology is to meet consumer needs and provide the best possible experience for their guests.
Keeping up with hotel technology advancements is critical for businesses to compete with organisations that use the most recent scientific innovations. Even modest hotels can make basic improvements to gain an advantage over competitors who do not use complex technology.
Why do people move from Personalisation to hyper-personalisation?
While personalisation is defined as the incorporation of individual and transactional information such as name, gender, and purchase history, hyper-personalisation takes it a step further by incorporating behavioural and real-time data to create highly contextual interactions that are relevant to the user. Although individual travellers value customization, there is growing interest in embracing new technologies and advancements when traveling and staying in hotels in the future. Individualized hotel rooms based on individual preferences, utilizing a mobile app to make requests to hotel employees, using a smartphone as a hotel key, and controlling parts of a hotel room are among the most appealing features. For these features, people move towards hyper-personalisation.
How can companies develop a hyper-personalisation strategy?
Providing a memorable hotel visitor experience necessitates personalisation. It is more than just remembering a visitor's name; it also entails being aware of their demands and preferences and maintaining constant contact with them. Personalisation can increase sales and keep your customers coming back. Some industry developments are resulting in significant gains and cost savings for hospitality companies. Some companies are changing how they develop new strategies in their industries.
How they capture data
Hotels capture data through various methods and interactions with users like user registration, booking process, mobile check-in & check-out, and feedback & review.
How they Visualise data
Guest apps visualise booking and reservation data to provide guests with an at-a-glance view of their upcoming stays. This can include details such as check-in and check-out dates, room type, rate, and any add-on services. The information is typically displayed in a timeline or calendar format, allowing guests to visualise their itinerary. These apps track user interactions and behaviour to gather usage analytics. This data can be visualised to show patterns and trends in guest preferences, such as the most commonly booked amenities or frequently used services.
How they Analyse data
By analysing user behaviour within the app, hotels can gain insights into individual guest preferences. This data can be used to provide personalised recommendations for services, amenities, or local attractions, creating a tailored experience for each guest. Analysing data on user journeys and behaviour, hotels can optimize app features, streamline processes, and enhance service delivery.
WHAT Modern travelers demand
Knowing your guests is foundational requirement to deliver next generation of customer experience
How OPUS manages with "know me" features
As a hotel guest, imagine being able to control your entire hotel experience from the palm of your hand using your smartphone. Through the use of a QR Code located in the room, hotel visitors can reserve their room, order room service, request conference room and gym reservations, arrange wake-up calls, and operate room appliances from the comfort of their smartphone. The days of making repeated phone calls and hoping for a prompt response are passed. Opus streamlines the guest/hotelier experience, allowing visitors to concentrate on their enjoyment and relaxation. Opus is simple to set up, interacts with PMS/POS interfaces, provides complete control over data analytics, and is voice-enabled for an enhanced guest experience.
Why Choose Katalyst Consultancy Services
We Help business in consulting, development, implementation, integration, training and post-sale support, we offer end to end services, our teams are ready to assist you with your hospitality environments
Katalyst Consultancy Services Benefits
TOTAL COST OF APPLICATION OWNERSHIP
We help you rationalize the invisible cost
- Customization: 80 -20 rule. On average to achieve a good fit 20 % of customization is required when acquiring new applications.
- IT Personal: Internal team buy in is extremely important while acquiring a new application. Without that chances are the project would fail.
- Maintenance: Appropriate amount of maintenance should be factored in which can be progressively reduced as skill level grows within the team.
- Training: New tools require training for all stake holders who are going to get affected directly or indirectly by the new application.
- Implementation: Implementation should be staggered following a CI/CD philosophy as oppose to a big bang change.
- Hardware: New generation applications efficiency and productivity relies on new generation hardware too. Not upgrading underlying hardware across the application echo system might adversely effect gains from adopting new application.
